Jim Harshaw » Features vs Benefits

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Features vs Benefits 1418 views

Flowrestling

Riot Sports Marketing

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Uploaded by Jim H. & Riot Staff | on Riot Sports Marketing | October 6, 2010

The features of your wrestling program are your coaches, facilities, tradition and cost. Benefits are toughness, self-reliance, community and lifelong friendships.
You have both features and benefits. Features are boring. Benefits are exciting!
Your features might be a new facility, the best coaches, year-round opportunity, lowest price.
Benefits are doors opened, success attained, desires fulfilled, lives changed, wishes granted.
We're all selling something. What are you selling?
At Riot Sports Marketing, we build and maintain multiple channels of communication for you so that you can focus on other tasks while we grow your community. Email your news, results, announcements and information to us. We do the rest.
This includes maximizing Facebook, Twitter, blogging, websites, email newsletter marketing, even mobile (text message) marketing.
When consulting, Jim focuses on social media as well as increasing efficiency building profitable and replicable systems.

Speakers: Jim Harshaw

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