Jim Harshaw » Social Media Overload

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Uploaded by Jim H. & Riot Staff | on Riot Sports Marketing | November 30, 2010

http://www.riotsportsmarketing.com Everyone is talking about the death of traditional media and the rise of social media. (Especially us consultants... I'm aware of the irony). Their are 100 ways to leverage social media but what is right for your team, department or organization? Too many, and you spread yourself thin. Not enough, and you are practically non-existent.
Things to consider: * Outcomes- what are the outcomes that you want? Stronger donor relationships, better attendance, more media coverage, a closer knit community of supporters? ("Who is Your Target Market") * Budget- do you have someone who can dedicate themselves to this full-time? Part-time? Can you outsource this? Will this be something that you will be doing? If so, how often will you set aside time? * Competition- what is your competition doing? Is this a way for you to get ahead or just catch up? What are they doing that is effective?
Set aside time for strategic, high-level planning. Then attack!
At Riot Sports Marketing, we build and maintain multiple channels of communication for you so that you can focus on other tasks while we grow your community. Email your news, results, announcements and information to us. We do the rest.
This includes maximizing Facebook, Twitter, blogging, websites, email newsletter marketing, even mobile (text message) marketing.
When consulting, Jim focuses on social media as well as increasing efficiency building profitable and replicable systems.

Speakers: Jim Harshaw

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