Jim Harshaw » How Do You Decide?
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Uploaded by Jim H. & Riot Staff | on Riot Sports Marketing | January 14, 2011
How do you decide where you spend your time and money? What ROI do you expect? Does it have to impact your bottom line? Your wins and losses? Increase awareness? Make you look better? Sell more tickets? Help you get more time with your family? Develop stronger relationships with your administration/alumni/athletes/parents/student-body/community? Do you have a clear answer to this? Answer this question and you will know exactly what you have to do tomorrow morning when you roll out of bed. And, you will be more successful at what you do.