Jim Harshaw » The Value of Your Fans

The Value of Your Fans 875 views

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Uploaded by Jim H. & Riot Staff | on Riot Sports Marketing | January 24, 2011

How much thought do you put into the "fan experience?" Do you want them to have fun? Do you want them to come back? More importantly, where does your money come from?

Money comes from fans. Fans buy tickets. Fans donate money. Fans purchase apparel. And if you have more fans who are buying more tickets and donating more money then you will have more administrative support. You'll get better equipment, better facilities, more attention, more media coverage and.... you get the picture. Afterall, are these not the things that you say that you need to succeed? Remember who feeds you- your fans. Think about them.

Here's a quote from this article by Jim DeLorenzo, VP of Octagon Digital

"One of the truly great aspects of sports fandom is that it is inherently social. It's just no fun cheering by yourself. Fans want to be around other like-minded fans, regardless of whether that occurs at the actual sporting event, at the local sports bar, or during viewing parties held at our homes in front of a TV."
Jim DeLorenzo
VP Octagon Digital

Speakers: Jim Harshaw

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Money comes from fans. Fans buy tickets. Fans donate money. Fans purchase apparel.