Jim Harshaw » 31 Things Sports Teams can Share on Twitter

Uploaded by Jim H. & Riot Staff | on Riot Sports Marketing | June 6, 2011

What do fans want to know? What would they love to know? When you educate and inform your fans you will have a fan base that is ready to take action to support you (hence start a Riot!), buy tickets, and support your team fundraisers. Pull back the curtain and let them see the inner-workings of your team. Give them a sense that they are a community of fans who belong together by uniting them around a common cause- your team. Twitter is a great way to do this. I hear lots of coaches and administrators ask what they could post on Twitter. First, understand that you should not be a one-way pipeline of information. The beauty of Twitter is that you can engage with your fans in a way that is not otherwise possible. Other than that, fire away!

Post-game stats
Pre-game hype
Live in-game updates
Injury report for your team
Injury report for opposing team
Quotes from athletes
Quotes from coaches
How practice went last week
What you will do at today's practice
Report on popular alumni
Ask for fan feedback
Hotel info for roadtrips
Fundraising requests
Congrats to other teams at your school
Team superlatives
@mention super-fans
Retweet fans or even the competition
Share your team's hashtag (#)
Share a hashtag relevant to your sport, community or an event
Tweet or retweet info relevant to your sport
Pictures
Links to videos
Links to useful or interesting websites
Introduce fans to each other "@Fan1 meet @Fan 2 You're from the same city!"
A link to a Twitter list that your followers might want to follow
Alert fans to an interesting event
A link to your Facebook Page
A link to your email newsletter sign-up form
A link to your text message alerts sign-up form
A link to your mobile website
Flashbacks

The point is, the options are virtually limitless. This is a conversation. Take action today. Join the discussion on Twitter! Get access to our on-demand Twitter webinar.
Email Marketing webinar: Get more from your email blasts. Tuesday, June 7 at 9 PM ET http://www3.gotomeeting.com/register/789949758